Creative direction
Mystery Of The Curious Mind
For this project, I collaborated closely with a team. Our task was to develop a concept we were passionate about and take on the role of creative directors. Drawing inspiration from our favorite childhood game, Clue, we aimed to capture its essence. Through effective organization and teamwork, we orchestrated a remarkable production to bring our vision to life. In our multifaceted roles as creative directors, hairstylists, location scouts, and scriptwriters, each team member played a vital part. Together, we seamlessly executed our vision, presenting it to the world through a captivating look book and a compelling short fashion editorial film.
MIU MIU Mock Ad Campaign
I was tasked with assuming the role of creative director for the renowned brand Miu Miu. I crafted a concept centered around the theme of "Elegance Found in Rebellion." I see Miu Miu as a brand that embodies empowerment, with limitless potential waiting to be explored. What I particularly admire is the brand's ability to intertwine elegance with playful elements in its pieces. I wanted to showcase my belief in the photoshoot I created, emphasizing the fusion of sophistication and rebellious spirit inherent in Miu Miu's ethos. To bring my concept to life, I curated clothing, effectively translating my vision into reality.
Music In Plants
In this project, I delved into the fascinating concept of "Music In Plants." Following weeks of intensive research, I was entrusted with the challenge of reworking an existing clothing piece. My role extended to becoming the creative director, tasked with infusing this concept into the garment's style and presentation. Through meticulous planning and visual storylines, I orchestrated a photoshoot and designed a new garment that breathed life into the essence of "Music In Plants."
BULLA
For this project, I was assigned the challenge of modernizing a historical artifact of my preference, and I chose the Bulla, a symbolic locket worn by boys in the Roman Empire.
Using contemporary materials and techniques, I meticulously handcrafted the necklace and locket. This process allowed me to create a wearable piece that retained the essence of the original Bulla while infusing it with a modern flair.
To showcase the updated Bulla, I took on the role of creative director for a photo shoot. The aim was to emphasize the piece's contemporary design while still honoring its historical significance. The outcome was a collection of captivating images that effectively bridged the ancient with the modern, breathing new life into the timeless Bulla.
Paco Rabanne PERFUME AD CAMPAIGN
The Paco Rabanne 'FAME' perfume campaign is designed to captivate a younger audience while maintaining the loyalty of existing customers. By blending the brand's signature elegance with a contemporary twist, the campaign leverages interactive social media content to engage Gen Z and Millennials. A user-generated content initiative encourages personal expression and participation, fostering a sense of community and connection with the brand. This innovative approach ensures that 'FAME' resonates with both trendsetters and long-time Rabanne fans, reinforcing the brand's timeless yet progressive identity.